Spotify Ads

Spotify Mental Health Mode
Ads

Mental Health Mode

Instagram ads, OOH and flyer from the Mental Health Mode campaign.

Ad 1: Person with headphones relaxing in a cozy room Ad 01
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spotify Your music. Your space. Your moment. Mental Health Mode is here. For the moments when choosing feels like too much. Just tap. We’ll take it from here.

#SpotifyMentalHealthMode #TapBreatheLetItPlay #YourSpaceYours

Ad 2: Apple Watch showing Mental Health Mode Ad 02
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spotify You don’t have to choose. Mental Health Mode finds the right music, so you can just press play. Breathe. We got you.

#SpotifyMentalHealthMode #TapBreatheLetItPlay #YourSpaceYours

Ad 3: iPhone showing the Mental Health Mode app screen Ad 03
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spotify No need to search. No need to choose. Mental Health Mode finds the right music, so you can just press play. Breathe. We got you.

#SpotifyMentalHealthMode #YourSpaceYours #PressPlay

Ad 4: Dark background with glowing green orb and headline Ad 04
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spotify Some days, deciding is hard. That’s why we made Mental Health Mode. We pick the music. You just breathe. Press play, and let it be easy.

#SpotifyMentalHealthMode #TapBreatheLetItPlay #YourSpaceYours

Out of Home Ads

Bus Shelter
Bus shelter

The dynamic bus shelter will pulsate with the rhythm of breathing.

Street Poster Poster
Posters

The poster series reflects different emotional states through texture and tone, while keeping one simple idea at the center, music that meets you where you are.

Campaign Flyer

Campaign Flyer Flyer
Flyer

A guide for introducing Mental Health Mode.

Academic Disclaimer

This website was created as a class project for an academic course at the USC Annenberg School for Communication and Journalism. It is a conceptual campaign exercise and is not affiliated with, endorsed by, or associated with Spotify, or any of their parent companies, subsidiaries, or partners. All brand names, logos, and trademarks referenced on this site belong to their respective owners. No commercial use is intended or implied. This project was produced solely for educational purposes.

Artificial intelligence tools, specifically ChatGPT, and Claude were used in the design and layout of this campaign website, as well as for proofreading and copy refinement throughout the campaign materials.

For educational use only  ·  Not for commercial distribution